Shape Strategies
Collect information, feedback and expertise and identify core themes and concepts.
Define Direction
Align core concepts and insights with business objectives to define focus areas. Concepting, brainstorming, prototyping.
Structure Execution
Create project plans and define milestones for team execution.
I help clarify, define & translate ideas…
then work with motivated teams to bring them to life.
Product & Strategy
Drive 0→1 Product Discovery
Shape product vision and direction
Prototyping and testing
Understand and translate user's needs
Define product features in alignment with commercial objectives
Map user flows
Support & guide in wireframing for development
Guide product success initiatives
Product Marketing & Communications
Product Strategy & GTM Alignment
Product positioning
Brand development
Establish communications milestones
Develop sales materials and tools
Educate & improve internal team understanding
